BreastScreen Aotearoa
BreastScreen Aotearoa is a free national breast screening programme for women aged 45 to 69. The Programme aims to reduce a woman's chances of dying from breast cancer through early detection. A new social marketing campaign was developed and launched in 2008 to support the Programme in achieving this goal.
Three of the five TVCs from this campaign are included in this project summary.
Three of the five TVCs from this campaign are included in this project summary.
